The licensed branch of the Citi Group of USA, Citibank Berhad was first established here in Malaysia since 1959. The bank operated then with only 17 people in shophouse before it grew to more than 3500 people currently with branches in the capital, Selangor, Johor and Penang. The banking group is divided into Global Consumeer here they offer financial services which includes personal banking like Credit Cards, loans, insurance and banking services, Institutional Clients Group that provides cash and payment solutions to companies like transaction services, treasury management, securities custodianship, fixed income, sales and trading and foreign exchange as well as the Citi Private Bankwhich provides essential wealth management services.
List of Products and Service
Citibank offers a wide range of products and service in two main areas namely personal banking and corporate banking.
Cards – Citibank cards are internationally renowned and recognized, this includes the New Giant-Citibank Credit Card, the Shell-Citibank Credit Card, the AirAsia-Citibank Credit Card, the Citibank Cash Back Gold and Classic cards, the Citibank Celcom Credit Card, the Citibank Choice Credit Card, the Citibank Clear Credit Card, Citibank Gold Credit Card, the Citibank CitiBusiness Credit Card and the Citibank Platinum Credit Cards.
Loans – in terms of loans, Citibank offers Property loans like Citibank Mortgage Power, Citibank Home Partner-i, Citibank FlexiHome Loan and Citibank Homecredit. Other loans include the Citibank Business Power, Citibank Shop-Factory Loan, the Citibank Installment Loan, Citibank Overdraft, Citibusiness Installment Loan, Citibank Share Financing and the Citibank Overdraft Against Time Deposit.
Deposits – For personal accounts, Citibank products encompasseses the Citibank Debit and ATM Card, the CitiGold Debit and ATM Card, the Citibank Checking Account, Foreign Currency Time Deposit, Premium Checking Account, Savings Account and Time Deposit accounts.
Investments – this would include Market Linked Investments, Market Watch and Unit Trusts like Money Market, Bond, Conservative, Balanced, Growth and Enhanced Growth Funds respectively.
Insurance – Citibank provides coverage for customer who would like to be insured with products like Credit Shield Plus, Endowment Plus, Legacy Plan, CI Protector, LIFT Plan, MediSave 55, Phone and Travel Insurance, SurvivorCash and Cash Assure Plan.
Financial Management – offering customers with advice and prudent money management in areas like CitiBusiness, Citigold Wealth Management and Citibanking.
Islamic Banking – Citibank also offer Islamic Banking facilities via its products like the Citbank Guard Savings Account-i, Citibank Home Partner-i, Citibank Checking Account-i, Citibank Time-Deposit-i and the Citibank Unit Trust Account-i.
Asset Based Finance – this includes products provided for under the Citibank Customer Advantage which involves Equipment Leasing and Equipment Term loan.
Cash Management – covering products like Payables and Receivables Management, Liquidity Management, Clearing services, Collection services, Liquidity Management and Commercial Payment Services.
Corporate Finance – that helps business owners in areas like financing projects, raising capital, structuring and syndication of loans, Capital Markets Origination and Distribution, Capital Restructuring, Working Capital/Term Loans, Structured Finance, Islamic Banking and Securitization.
Trade Services – This encompasses a wide range of services to aid businesses in import like Letter of Credit, Trust Receipt Loan, Advances under LC, Shipping guarantee, Inward/Import Documentary Collections, for Export based companies like Letter of Credit, Transfer of LC, Outward/Export Bills collection under LCs, Bills Negotiations, Documentary collections, Direct Collections, Export Credit Financing and others like Guarantees/Bid/Performance Bonds/Standby LCs, Malaysian Ringgit Banker’s Acceptance, Onshore Foreign Currency Loan, Trade Time Loan, Structured Trade Finance
Citibanking – electronic banking and Trade Advisory.
Treasury Management – which includes Foreign Exchange solutions, Interest Rate solutions, Yield Enhancement solutions and CitiTreasuryAsia.com.
Securities Services offering facilities in Securities clearing, Full Corporate Actions Processing, Cash Management, Regulatory Reporting, Proxy Services and MIS Reporting.